In essence a small local hairdresser sending out weekly appointment confirmations benefits from the same ease of use and versatility as a global energy provider sending out a bulk sms campaigns, attempting to switch customers to a new product or tariff. The content of any send can vary depending on the audience, and is limited only by character restriction and marketing preferences. Bulk sms is not restricted at any one time to one message the sender can integrate dynamic content allowing for targeted communications to multiple recipients in one campaign. In addition to the fact that this channel allows an organisation to communicate at a scale previously inhibited by price, the channel more importantly can facilitate the dissemination of different kinds of messages. The scalability of sms as a technology and the simplicity of sending bulk sends via a portal empowers immature start-ups to share in the same powerful audience penetration enjoyed by massive multinationals without the inhibitive cost. The versatility of bulk sms as a marketing delivery platform enables business to be extremely agile, it enables business to respond to the unexpected but also to be proactive, sensitive and geo aware. The real value to both large and small businesses of sending one message to a multitude of people in a single act is the scalability and flexibility of the platform. As with any campaign, success is a conversion that generates turnover, customers or leads to make a profit this will differ business to business. Research has shown that SMS marketing as a digital channel has the highest click through rate, compared to email marketing, paid and organic search and social media.
In 2014 customer relationship management was the dominant use of bulk sms and accounted for 30% of the revenue generated, however robust growth in e-commerce has ultimately led to significant gains in marketing, mobile payments and banking's use of the channel. SMS as a marketing channel.Īccording to a report published by Zion Market research in May 2017, the size of the bulk sms market will grow by 27% between 20. Almost every person on the planet with a mobile phone will have at some point received an sms, and in many cases this might very well have been a marketing message sent from an organization selling, marketing, confirming, or simply reminding us to engage. It's been over 25 years since the first sms was sent with a simple "merry Christmas" message, and in that time the value of sms and bulk sms as a marketing communications tool has grown significantly.
In a world dominated by mobile communication, where marketing messages influence almost everything we do, the importance of a short single message to a multitude of potential customers, in one effective push of a button is an attractive marketing solution.īulk sms and the technology allowing for the send of short messages to many in one go has therefore become a preferred marketing communications method.
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